We’re looking for someone with a successful track record in developing a global digital brand. The successful candidate will have a passion for user acquisition and performance marketing, a deep understanding of the current mobile app landscape, and a strong background in developing and executing bold and creative marketing, advertising and promotional campaigns for mobile and web products.
This is also a likely opportunity for advancement into a Head of Marketing position within 1-2 years. You’ll own highly visible programmes and projects, develop and implement campaigns based on customer and business data, and measure and react to their performance.
Role and Responsibilities:
Branding Craft, evangelise and evolve a clear and compelling value proposition strategy for the product(s)
Develop the acquisition and retention strategy for users of the mobile app and web product.
Lead the creation, execution and analysis of campaigns through Mobile Media, Social Media, and, Potential 3rd party partnerships.
Manage all our social media channels including Facebook, Twitter and other local social media platforms globally.
Desired Skills and Experience
Fluent in English and at least one other language.
more than one year of relevant work experience within a fast-growing B2C internet company with a renown international brand.
Ability to test branding messages, marketing and promotion campaigns with users and iterate quickly to maximize ensure maximum effectiveness and engagement by users of the mobile app.
Nanjing Yuquer Education Ltd.
- Company type: Private
- Recruiter Type: Education/Training/Universities and Colleges
- Industry type: Education/Training/Universities and Colleges
Yuquer is a startup founded by two experienced entreprenuers with well-recognized qualifications. Yuquer aims to provide a series gamified language APPs to learners worldwide. We are now looking for talents who are ambitious, want to work with smart, creative, energetic people to join us for creating revolutionized language APPs.
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- Current Location: Nanjing China
- Address: Baixia, Nanjing