Mobile User Acquisition Manager Mobile User Acquisition Manager
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Job ID: 1354465631
Date Updated:Jan 12, 2015
Recruiter: Pencho
  • Work City : Beijing
  • Salary Range :
  • Work Experience :≥5 year(s)
  • Job Type :Full Time
Responsibilities
• Manage marketing team and effectively drive them towards achieving targets
• Create frameworks for managing, analyzing, and optimizing marketing activities
• Effectively and efficiently manage and optimize all online channels including but not limited to SEO, SEM, display ad programs, affiliate marketing, online audio/video, mobile and social
• Maximize existing channels while identifying and responsibly testing prospective channels, partners and campaigns
• Focusing on driving maximum brand appropriate advertising coverage while producing targeted minimum ROI levels and fully optimized campaigns
• Collaborating across the buyer marketing team and product/technology team to develop new ways to improve efficiency and results, uncover new opportunities, launch new products/experiences, and develop integrated marketing programs that drive desired behaviors in a high quality way



Qualifications
• Demonstrated a track record of success cost effectively growing a customer base.
• A minimum of 5 years in consumer marketing and/or advertising and a minimum of 3 years in user acquisition online marketing.
• Professional, large scale experience and deep understanding of SEO, SEM, and Affiliate Marketing.
• Experience in an acquisition focused role with a heavy focus on data analytics, data/campaign optimization, and reporting
• Desire to work hard in a fast-paced, team environment
• Strong quantitative, analytical, and problem solving skills.
• Excellent communication and project management skills.
• Professional fluency (speaking, reading, and writing) in Chinese.

  • Pencho

  • Recruiter Type: Employer
  • Current Location: Beijing China
  • About us
    Beijing Pencho International Culture Co. Ltd., founded in 2008, is a comprehensive creative platform of art and technology. Based on the digital information culture industry, to create digital products combine with art and technology, to create an interactive service platform with market value and commercial potential, Pencho crosses many fields like film, TV, entertainment fashion and education. Pencho also pays more attention to cultivate innovative talents, encourage innovation products and create wisdom alliance.
    Our products: Jogger Media and Fashion Me
    【Jogger Media】
    Jogger Media uses “H5”and “VR/AR”new technology to provide a technology entertainment marketing solution platform for entertainment industry customers. Based on creative economy and fans economy, with technology hitting content, we build great IP for our customers. By using multidimensional combination marketing scenario and creating new content ecosystem processes we help our clients achieve more light industrial chain in the field of light crossover operation and realize the maximization of economic value and brand value
    【Fashion Me】
    Fashion Me, a fashion luxury APP using technology to create fashionable light social and it’s also a fashionable pioneer Media. It redefines the relationship between fashion and life, brings users convenient, smart, interesting fashion application new experiences. It opens a brand new fashionable tasteful way of shopping: Shopping while playing. It is committed to create fashion pioneer culture and build V3.0 purchasable life style leading by the fashionista. Using “Fashion Me” APP, is a “free life” attitude.
  • Address: Room B5, No.7 West 9th Floor, Beijing Hanwei（汉威）Plaza, Chaoyang Guanghua Road（光华路）
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