Marketing ASO Coordinator Marketing ASO Coordinator
Sorry,this ad has expired.

Job ID: 1354509970
Date Updated:Mar 11, 2016
Recruiter: Yule Software (Chengdu) Co., Ltd
  • Work City : Chengdu
  • Salary Range : Negotiable
  • No. Hiring : 1
  • Work Experience : 1-5 year(s)
  • Job Type :Full Time
Introduction
Are you a young marketer with a passion for everything kids? Come and join one of the fastest growing kids brands in the world! Dr. Panda is looking for a marketing coordinator who will strengthen the marketing team and help build the Dr. Panda brand.

In this role, you will learn the insides out of mobile marketing. You will be involved in many of our marketing activities, with a strong focus on app store optimization.

Responsibilities

• Manage and optimize app listings on the different app stores
• Implement, test and report on ASO and SEO optimizations, such as keyword optimizations,
• AB testing Research and optimize ways to enhance app store discoverability
• Work with the marketing team to increase traffic source tracking
• Provide data based recommendations for app store creatives and copy
• Plan, execute and analyze promotional activities and provide concise, actionable recommendations
• Track user reviews on all platforms and report issues to the product team
• Manage all communication between marketing and QA
• Plan and execute the localization of a marketing materials
• Report to the marketing lead and CCO

Minimum qualifications

• Bachelor’s degree or higher
• Exceptional Excel Skills, proficiency with PowerPoint and Word
• Solid analytical skills and a data-driven mindset
• Excellent verbal and written English communication skills
• Detailed oriented and organized
• Understanding of success metrics and ability to measure performance accurately
• Demonstrated ability to plan and manage projects

Preferred qualifications

• Experience with App Store Optimization (ASO)
• Experience with SEO
• Experience with optimizing and improving keyword rankings on major app stores
• Experience with mobile attribution tracking and analytics tools (Tune, Ad-x, Kochava, Apsalar, Flurry, etc.)
• Experience with mobile marketing tools including AppAnnie, SensorTower, etc.
• Extensive knowledge of web analytics, metrics and tools/platforms such as Google Analytics or others
• Basic HTML knowledge
• Basic Photoshop or image editing skills (I.e: resizing images)
• Additional language skills

We offer

• A fantastic opportunity to become a leading mobile marketer
• Full responsibility and ownership on the ASO strategy
• A fun and international work environment
• Competitive salary
• New Laptop (mac or pc) and Monitor
• Relocation and visa assistance for candidates from abroad
• Be part of one of the fastest growing kids’ brands in the world

  • About us
    Dr. Panda, one of the members of TAL group (a new york listed education and technology enterprise in China, NYSE: TAL), is a children’s brand for education and entertainment, mainly producing kids games, education software, educational animation and AR toy, with two offices in China—Chengdu and Shanghai. Since Dr. Panda’s first game was launched in 2012, the company has built up a complete production line for early childhood education. Through edutainment, all line products offer kids the opportunity to get to know the world, acquire knowledge, and learn to create. Currently, we have developed 36 kids games and educational applications, with over a 100 million downloads globally. Our nicely produced 2D/3D animations have received huge popularity among kids and parents since the launch on various global platforms. Besides, Dr. Panda, the powerful IP, will go into classrooms and textbooks to realize a full-round brand infiltration children’s brand for education and entertainment, you would be provided with a professional, international, warm and dynamic working environment.
    We sincerely welcome you to become a member of the big Dr. Panda family, building a creative Dr. Panda world for all kids around the world.
  • Address: 11F-Room03/04, Tower 1, Raffles City Chengdu, No.3, Section 4, South Renmin Road, Chengdu 610041 P.R.C View in map
Job Alert
Get new jobs by email
Modify criteria

Keep up with us on social media and our mobile app:

Wechat: jobsCINA