Please note:
- This is a Yew Chung International School of Shanghai position (Puxi Campus);
- This is a content writing focused opportunity;
- Two (or above) years of full-time Marketing experience is a MUST for visa application
Job Purpose:
To contribute to the Marketing teams’ objectives by developing and implementing strategies that engage targeted audiences and support the mission and vision of the school. More specifically, the officer will produce and review promotional materials, support internal and external communications, and establish and foster effective media relations.
Responsibilities:
• Developing, writing, and editing content that highlights the uniqueness of YCIS;
• Building rapport and collaborating with members of the school community and various partners;
• Developing and updating promotional items including advertisements, press releases, and collateral materials;
• Supporting a range of digital marketing initiatives;
• Assisting the Marketing team in overseeing and supporting promotional events as needed;
• Assisting the Head of Marketing in developing the strategic plan, reporting, analysis, and implementing initiatives;
• Coordinating special projects as required.
The ideal candidate will have the following skills / qualifications:
• Bachelor’s degree in communications, marketing, or a related field;
• At least two (2) years of professional experience in a communications or marketing role;
• Native English speaker, ability to converse in Mandarin a plus;
• Excellent writing and editing skills, with the ability to create creative story angles;
• Detail-oriented, with strong organizational and planning skills;
• Ability to strategically analyse and apply data to drive marketing initiatives and decision making;
• Team player, committed to promoting a positive working environment;
• Must be willing to work some irregular hours, evenings, or occasional weekends as required;
• Proficiency with Microsoft Office Suite software. Knowledge of design software, videography, or photography would be an asset;
• First-hand, professional experience with SEM, SEO, Google analytics, email marketing, and social media would also be a plus.
All employees at YCIS are valued members of our community, and our employees go beyond assigned job responsibilities to contribute to the overall success of our school.
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- Recruiter Type:
Employer
- Current Location:
Shanghai China
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About us
Yew Wah international education service is built upon the many decades of experience of Yew Chung Education Foundation in offering quality international education in Hong Kong and Mainland China. Yew Chung was founded by a pioneer of international education in China, Madam Tsang Chor-hang, in Hong Kong in 1932. In recent decades, Madam Tsang's daughter, Dr. Betty Chan Po-king, together with Professor Paul Yip Kwok-wah, have set up Yew Chung International Schools in Shanghai, Beijing, Chongqing and Qingdao for overseas and non-Chinese citizens. In 2002, the couple opened a formal Yew Chung International School in Silicon Valley, USA, the first attempt to export the Yew Chung model of international education which combines Eastern and Western cultures.
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- Address: Shanghai