As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, theProduct Marketing Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Shenzhen, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.
From the beginning of your adventure with us, you will be tasked with:
Conducting market research, benchmarks, polls and consumer studies
Identifying the game’s target audience, positioning, values, and selling points
Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
Creating promotional tools for games, including videos, web assets,screenshots, storedescriptions and visuals, PR tools and all other assets required for special marketing initiatives
Following the game development stages and making recommendations toimprove user experience, involvement, socialization and retention
Work closely with team to match product roadmap with strong marketing strategy
Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management
Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
Analyze marketing data and report for company products and competitors
Creation of user acquisition assets in collaboration with local business teams
Experience and qualifications:
Bachelor’s Degree or higher in Marketing, Business Administration or related field.
Minimum of 2 years related experience in the Video Game or entertainment industry ideally in a similar function
Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
A creative spirit allowing you to develop innovative, result-oriented marketing programs
Strong analytical skills and thoroughness
Native English and fluent in Mandarin.
Able to work with a wide range of profiles (business, game design, analysts, etc.)
Ability to focus on specific goals while also multi-task.
Must be creative in the way of thinking and execution
Must have track record for releasing game products
Energetic, creative and resilient with a passion to work in an ever changing industry with highly dynamic people
And above all, motivation and a passion for your work!
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- Recruiter Type:
Employer
- Current Location:
Shenzhen China
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About us
[Our Story]
In 2016, because we had a common dream, we decided to found Multiverse (猫踢歪游戏/摩登世纪科技). This dream is to become a global video game company that all players are familiar with, like Blizzard, Bungie or Naughty Dog.
We are a group of senior game developers who pursue creativity and fresh gameplay. We have geeks from Stanford University and worldwide video game companies, as well as gamers who have never been to school but self-studied their way up to the top . We also have a series of award-winning independent game developer, pianist, art instructors, textbook writer, hacker, rock singers, speech master, PPT-master and National E-sports champion.
We are working on several exciting new products, including "Earth From Another Sun" (PC, PlayStation, Xbox, Switch), "League of Wannabes" (Mobile) and "Reveries: Dream Flight" (Mobile).
The team's previous product "Seeking Dawn" is one of the largest VR games in the world in terms of scale and sales, and we've got a whole wall full of awards. "Reveries: Dream Flight" is the Chinese VR game currently with the highest score worldwide. Casual games developed by the team have been downloaded more than 30 million times throughout the world.
We have made independent games that sell well all over the world, and we also have millions of dollars in venture capital. What's more, we have an excellent team, which lays a solid foundation for the continuous production of blockbusters.
[Our Mission]
Our mission is to continue to create fresh and excellent games. We have very high expectations of every one of us and we've set a huge objective which is to make every game we develop extremely popular! Even if it seems difficult to achieve, who said that it is impossible to make every product a blockbuster? We're going to challenge this myth, we've done it before, and we will continue to do so in the future. In the five years later that are yet to come, we will let the world know Multiverse!
[Talk to us]
Talk to us now. We really want to know you, even if we just make friends first!
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- Address: Shenzhen Baoan District Huichao Technology Tower 1212
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Multiverse Entertainment Inc.
Shenzhen Baoan District Huichao Technology Tower 1212
深圳市宝安区金海路12号汇潮科技大厦12楼12室