Work with internal teams and clients to define PR and Influencer marketing campaign objectives, provide budget recommendation, set KPIs and build reports for ongoing evaluation and optimisation
Identify key influencers, bloggers and online media .
Define the strategy for influencer outreach and negotiation in order to build long lasting relationships with content creators across various social media channels.
Manage product launches, media events, and press briefings
Deliver concise, timely and informative reporting on press activities, coverage, opportunities and successes. Provide post-mortem analysis and competitive analysis
2+ years of writing experience (journalism, marketing, advertising or public relations)
Bachelor's degree in journalism, marketing or related field.
Ability to multi-task between projects while maintaining a high level of quality and detail
Experience with consumer electronics is a plus.
Strong team player who enjoys working in an international environment.
Skills: PR, Product Launch, Marketing Communication
- Company type:
- Recruiter Type: Employer
- Industry type: Agency
Fastlane is a one-stop agency, helping China-based companies go global. Thanks to its integrated solutions, our team turns innovative products into global successes.
- Current Location: Shenzhen China
- Address: C082, 21F, Tefa Information & Technology Mansion, 3 Qiongyu Road, Shenzhen