Marketing Manager Marketing Manager
This position is over 30 days and may have been filled.

Job ID: 1354688658
Date Updated:Jun 21
Employer: The Beijing Axis
  • Work City : Beijing
  • Salary Range : 12,000 - 20,000 CNY /Month
  • No. Hiring : 1
  • Work Experience : ≥8 year(s)
  • Job Type :Full Time
Responsibilities

• Marketing Strategy (15%)
o Develop and execute a robust, comprehensive company marketing plan which meet business targets
o Spearhead, execute, evaluate and track various marketing campaigns to heighten lead/sales generation and improve the company’s brand equity
o Provide creative leadership in developing the company’s online presence, marketing collateral and business development tools
o Identify key markets’ trends, growth opportunities and risks

• Corporate Identity (10%)
o Ensure proper usage of logos and other company VIs across the board
o Work with various departments on consistent and effective messaging of external documents and promotional materials to support marketing activities
o Manage the production of marketing materials such as capability statements, brochures, flyers, advertisements, business cards, stationary, corporate gifts, etc.
o Manage the print production process and ensure printing service provider adheres to proper quality standards
o Manage the collateral availability and usage in all TBA offices and event locations

• Content Development (20%)
o Manage the company’s in-house publications, articles and external publication contributions
o Develop original content for the company website, internal and external publications with the Strategy team as needed
o Ensure translation is done for relevant publications (English to Chinese, Chinese to English)

• Online Presence and Social Media (25%)
o Manage and update the company’s website, ensuring relevant events, news and articles are kept up-to-date
o Manage and develop content for the company’s social media platforms (LinkedIn, Twitter, Weibo, Weixin, YouTube)
o Coordinate with the different business units to provide social media updates
o Engage with the company’s social media community

• Events Management and Coordination (15%)
o Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all centralized tracking of all events (hosted by the company, attended by the company, tracked by the company)
o Plan, coordinate and execute multi-region, business development and thought leadership events
o Ensure events to be attended or hosted are aligned with company’s business targets

• Network Management and Communications (10%)
o Keep up-to-date and manage the company’s CRM database and distribution lists
o Research and update relevant company information in the CRM system
o Manage external agencies and vendors as needed

• Sales Support (5%)
o Assist and eventually lead in the development of business proposals

Requirements

• Bachelor degree or above in marketing, communications, advertising, or related major (post-graduate qualification an advantage)
• 8+ years of relevant experience with proven track record in developing and driving marketing campaigns for B2B companies
• Proficient in relevant social media (LinkedIn, Twitter, YouTube, WeChat, Weibo)
• Proficient with design and print software such as Photoshop, Illustrator and InDesign
• Proficient with Microsoft Office suite (Word, PowerPoint, Excel)
• Knowledge of XML, HTML and web programming scripts an advantage
• Knowledge of print production and processes an advantage
• High standards of quality and attention to detail
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Skillful in leveraging available resources to meet business objectives with minimum cost
• Energetic, proactive, highly motivated with an individual capacity for creative flair
• Versatile, ability to multitask, team player, balanced world view
• Ability to work closely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
• Native English and above-average Chinese language skills (spoken and written)

Language
English Chinese

The Beijing Axis

  • Company type: Foreign-owned
  • Recruiter Type: Employer
  • Industry type: Professional Services(Consulting/HR/Finance/Accounting)
  • About us
    The Beijing Axis (www.thebeijingaxis.com) is an international advisory and procurement firm. Since 2002, we have been successfully collaborating with our clients across their value chain in order to raise their performance and profitability in sales, procurement, strategy planning and change management. By providing our clients with the best solutions to take advantage of China and emerging market opportunities, we continue to grow and evolve as a world-class solutions provider.
  • Current Location: Beijing China
  • Address: Room 1215, Landmark Tower 1, No. 8 North Road, East third ring, Chaoyang District, Beijing; 100004 View in map
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