Digital Marketing Manager Digital Marketing Manager
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Job ID: 1354693942
Date Updated:Aug 14
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  • Work City : Guangzhou
  • Salary Range : 16,000 - 25,000 CNY /Month
  • Work Experience : ≥3 year(s)
  • Job Type :Full Time
Define the strategy SEM/SEO/Ad strategy (in alignment with the current Marketing Plan) and manage implementation across paid channels, including creative testing
Collaborate and strategize with the Social Media Marketing Manager on areas to optimize to increase customer engagement
SEM: Direct experience with display advertising, Google Ads, Bing Ads, Yandex Ads or similar platforms; Campaign strategy, including CPA and CPC; Affiliate marketing; and Business intelligence reporting
SEO: Content strategy; SEO optimization (metas, structured data); Google Optimize and A/B testing; Blog analytics; and Conversion
Track full-cycle execution of user acquisition campaigns that support Lovense’s growth initiatives across all digital and social media channels
Use a data-driven methodology to improve effectiveness across all digital channels, manage reporting of marketing program analytics, and execute optimizations to maximize effectiveness
Analyze website and blog-page level performance and recommend actions to optimize effectiveness and enhance customer experience
Develop innovative ideas for user engagement while promoting our products/technology
Manage activation of content across multiple channels, ensuring proper tracking is implemented
Provide competitive research and analysis support

Requirements

Bachelor's Degree or higher in Marketing, Business or related field (specialization in digital marketing preferred)
Minimum of 5 years of experience in digital (SEO/SEM/advertising), social media, and paid performance marketing, client or agency side
Highly numerate with solid analytical skills and proven ability to dissect and convert large amounts of data into actionable initiatives
Ability to measure impact of digital marketing tactics and paid performance campaigns, and increase KPIs for campaign success
Experience manipulating and exporting data from Google Analytics, CRM/email service providers, and other social listening platforms
Understanding of digital customer journey mapping and ability to integrate traditional and digital channels
A self-starter with superior project management skills and strong attention to detail
Ability to work both independently, and as part of a team, with diplomacy, tact and integrity
Native English with strong communication skills,Mandarin language capability preferred but not required
Based in Guangzhou, China. Open to international applicants. Work visa sponsorship provided.


Founded in 2010, Lovense is a revolutionary, market-leading, sextech company that has grown to over USD 30 million in revenue. Guangzhou Danxiao Information Technology Co., Ltd. (“Guangzhou Danxiao”) owns and manages a portfolio of award-winning, direct-to-consumer brands (including Lovense), as well as hardware and software solutions including robotics, VR, and haptic technology.

We are actively seeking a highly-motivated, data-driven marketer with a proven ability to strategize, execute, and optimize high-quality digital marketing campaigns. The successful candidate will work in conjunction with the Social Media Marketing Manager (who is focused on content creation for our various social platforms). Reporting directly into the Chief Marketing Officer, the Digital Marketing Manager will drive Lovense’s global digital marketing strategy and SEM/SEO/data analytics, as well as related direct-to-consumer initiatives and their impact on corporate and marketing strategy. You will demonstrate thorough practical knowledge of SEM/SEO/PPC analytics which will influence the way we interact and engage with our external customers, partners, and audiences. You will have the opportunity to work with a dynamic team and become a driver for data and analytical tools to enable Guangzhou Danxiao to become more customer-centric in pursuit of our growth strategy.



EQUAL EMPLOYMENT OPPORTUNITY

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by local law.

Guangzhou Danxiao Information Technology Co., Ltd

  • Company type: Private
  • Recruiter Type: Employer
  • Industry type: Computers Software
  • About us
    LOVENSE is a leading sex tech company, which makes sex toys for long distance couples, cam models and VR enthusiasts. Over the last 3 years we've gone from a small start up to a high growth company- growing from $400,000 to $15 million in annual sales. We're looking for the right people to join our team and grow with us!

    LOVENSE focuses on manufacturing hardware and creating unique software. Our hardware designs are innovative (we have multiple patents) and done in-house. Our software team is capable of producing software for all platforms. We are one of the only sex toy companies in the world which maintains a full-time software team.

    Over the past few years, we have done almost no marketing. Our main sales channel is direct to consumer via our website… a bit different than typical companies in our industry. Our main markets are the US, Europe, Australia and Canada. We’re currently continuing to expanding sales online and offline via select retail and distribution partners. We’re building out the marketing team to ensure long term growth and success.
  • Current Location: Guangzhou China
  • Address: Tianhe District, Guangzhou Tianhe North Road 689 Everbright Bank Building, 2306-2 View in map
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