Marketing Content Manager Marketing Content Manager
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Job ID: 1354762725
Date Updated:Jun 02, 2020
Recruiter: HQTS Group Ltd.
  • Work City : Fuzhou(Fujian)
  • Salary Range : 16,000 - 20,000 CNY /Month
  • No. Hiring : 1
  • Work Experience : ≥2 year(s)
  • Job Type :Full Time
Description and Responsibilities
We are seeking a Marketing Content Manager to work with various departments including technical,
sales and marketing both domestically and Internationally (Vietnam, India, Russia, UK, USA, South
America etc.), to develop, create (work with team; design, writers, technical), and distribute content
throughout our owned channels as well as through third party solutions (such as press release
platforms etc.). The marketing content manager will be responsible for managing the content calendar
and delivering, on time and as needed. They will need to have experience with copywriting or content
creation, preferably social marketing coordination, as well as content strategy, including experience and
understanding of marketing in the B2B Industry. Knowledge of design and how Content, Keywords and
SEO/SEM work together is necessary and Knowledge of the quality control Industry is a plus.
Responsibilities
1. Manage and execute content strategy for all related campaigns.
2. Support and (work with marketing team to) create and deliver all content needed for offline Events,
Seminars and Trade shows as well as including managing the online content strategy, calendar and
working with the marketing team to produce and distribute content for our own channels.
3. Craft landing pages and lead generation forms for our content to distribute through relevant paid
programs.
4. Measure and optimize marketing campaigns related to content on social media, landing pages,
blog/website etc. 5. Work with our SEO partners to optimize content, using keyword research and following their
suggestions etc.
6. Work with design to make content presentable, and adhere to Brand guidelines, to create a
consistent Brand image across all channels.
7. Be able to work across cultures and time zones to communicate content strategy and deliver content
to various marketing teams in Vietnam, India and Russia for translation by local teams.
8. Communicate with local Country marketing coordinators (Vietnam/India/Other), to deliver analytics
and measurables for content posted and promoted for both organic and paid, during offline events as
well as usual online marketing.
9. Be familiar with google analytics, and social analytics to be able to measure, track and report on,
engagement, leads and results.
10. Be constantly thinking about how we can expand our Brand reach, engagement, conversions for
organic and lower our CPA/CPC.
11. Stay current with digital marketing trends and potential new channels and strategies to keep us
ahead, including updates to social media marketing etc.
Skills/Qualifications
1. BA/BS in Marketing and/or in similar field and/or equivalent work experience.
2. In-depth knowledge of content strategy (Video/picture/Text - especially in B2B) as well as comfort
with research and copywriting/writing.
3. Be familiar with and have an understanding of the marketing landscape, including paid, owned and
earned media and how content fits into this overall.
3. Excellent communicator with the ability to communicate across cultures and departments.
4. Native level fluency in English
5. Broad understanding of global markets

Job highlights
Work visa Paid annual leave
Language
• English, Fluent
  • HQTS Group Ltd.

  • Recruiter Type: Employer
  • Current Location: Fuzhou(Fujian) China
  • About us
    HQTS Group Ltd. is one of Asia’s oldest and largest quality control organizations providing services to companies buying and manufacturing products in Asia. With more than 500 people and operations in 17 countries, HQTS is a respected international company with significant opportunities for aggressive growth in many regions worldwide. We are specifically seeking native speakers from Europe, the Americas, Africa, and Russia.
  • Address: 3/F, 152# North Jianxin Road, Fuzhou, Fujian, China View in map
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