Conducting market research to find answers about consumer requirements, habits and trends
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Native US/UK citizen with Visa
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Working address: Junction between Longgang and Futian 5A Building ShenZhen
IDEA ELECTRONICS INC
- Company type:
- Recruiter Type: Employer
- Industry type: Trading/Import & Export
iDeaUSA™ is a technology company focused on bringing innovative solutions to children and adults.
Launched in 2011, iDeaUSA is based in sunny Southern California (China office in ShenZhen). Our team strives to bring quality and affordable products to the everyday user without any limitations of proprietary technology.
- Current Location: Shenzhen China