Chief Marketing Officer Chief Marketing Officer

Job ID: 1354774612
Date Updated:Jul 13
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  • Work City : Guangzhou
  • Salary Range : 50,000 - 70,000 CNY /Month
  • No. Hiring : 1
  • Work Experience : ≥8 year(s)
  • Job Type :Full Time
LOVENSE is a leading sex tech company, which makes sex toys for long distance couples, cam models and VR enthusiasts. Over the last 4 years we've gone from a small start up to a high growth company- growing from $400,000 to $30 million in annual sales.

We are looking for an experience CMO with a demonstrated history of driving aggressive growth, revenue and profitability to focus on customer acquisition and retention and to drive profitable sales. The CMO will take ownership of setting the marketing vision, creating strategies to maximize the productivity of marketing spend and utilizing marketing initiatives to achieve corporate goals. This position oversees the marketing efforts, including digital, e-commerce, PR, social media and retail. He/she is responsible for business growth through the look, the feel, and the tone of the brand, increasing the brand equity and brand awareness.

Responsibilities

Act as a thought-leader for Lovense globally, including all aspects of digital acquisition, business development, branding, public relations, communications, online and offline media marketing; customer engagement and retention, advertising strategy, and marketing analytics
Work with department and business unit executives and senior executive team to develop marketing strategies for company growth which includes determining which new line of business, markets and services the company can go into
Manage and build global marketing teams including SEM, SEO, Social Media, E-mail, Content, Landing Pages, Affiliates, Metas, Display/retargeting, Mobile, Content, Branding and PR
Create marketing plans, roles, budgets, goals and targets for all of the above teams
Lead all online revenue optimization efforts including online ad sales, partnerships, affiliate sales, loyalty programs
Work with products team to identify, develop and implement new revenue streams
Identify and leverage critical market and competitive data to segment and define target markets


Background

Bachelor's degree in Marketing or related degree; MBA preferred
10+ years in marketing leadership including experience with product launch
Proven background in developing and executing marketing plans that include both offline channels (brand development, PR, Trade Shows, etc.) and online channels (SEM, SEO, Metas, Affiliate/White Label, Display, Mobile, E-Mail Marketing, Social Media, Content, etc.) with a primary focus on customer acquisition and significant emphasis on performance, measurement and continuous improvement
Strong analytical skills, including strong data and financial analysis skills
Strong project management, execution and communications skills
Ability to deal with ambiguity and change within a fast paced environment

Guangzhou Danxiao Information Technology Co., Ltd

  • Company type: Private
  • Recruiter Type: Employer
  • Industry type: Computers Software
  • About us
    LOVENSE is a leading sex tech company, which makes sex toys for long distance couples, cam models and VR enthusiasts. Over the last 3 years we've gone from a small start up to a high growth company- growing from $400,000 to $15 million in annual sales. We're looking for the right people to join our team and grow with us!

    LOVENSE focuses on manufacturing hardware and creating unique software. Our hardware designs are innovative (we have multiple patents) and done in-house. Our software team is capable of producing software for all platforms. We are one of the only sex toy companies in the world which maintains a full-time software team.

    Over the past few years, we have done almost no marketing. Our main sales channel is direct to consumer via our website… a bit different than typical companies in our industry. Our main markets are the US, Europe, Australia and Canada. We’re currently continuing to expanding sales online and offline via select retail and distribution partners. We’re building out the marketing team to ensure long term growth and success.
  • Current Location: Guangzhou China
  • Address: Tianhe District, Guangzhou Tianhe North Road 689 Everbright Bank Building, 2306-2 View in map
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