1. Market research & hot spot collection
Researching market dynamics, policies & regulations, fashion trends, social & cultural environments of the overseas target market. Collecting and analyzing relevant information and data;
Capturing current affairs, hot events, hot topics, and other social hot spots in the current overseas markets to prepare for marketing, brand promotion, and PR activities.
2. Consumer insight:
Through third-party data, questionnaire surveys, group seminars, 1v1 interviews, and other ways to study the consumer behavior and factors influencing their purchase decisions, finding their purchasing preferences of overseas consumers; and providing core views and guidance for company’s marketing strategies, new products development, and brand promotion.
3. Integration of external resources
Collecting and integrating resources of foreign media, events, KOLs, co-marketing/co-branding cooperation opportunities to prepare for further marketing campaigns and brand promotion.
1) Responsible for the research and writing of listing on Amazon and other e-commerce platforms, and providing cultural writing methodology & copy-writing paradigm.
2) Responsible for the copy-writing of marketing and brand promotion, using native copy-writing to highlight promotion appeals to attract audiences and customers; PR planning and ads writing
3) Using creative language to write attractive brand stories, refining brand slogan in simple and powerful language to increase brand tension.
5. Content creation:
Creating content (posts and videos) on Facebook, Twitter, Instagram, YouTube and other social media. Creating content for the brand, product, and interactive topics with novel, interesting, and fun methods.
6. Responsible for PR activity planning and PR manuscript writing:
According to external trends/hot spots, planning and executing PR activities, as well as writing and publishing the PR manuscripts.
1. Excellent English writing skills;
2. More than 2 years of work experience in market research/marketing or brand promotion/content creation;
3. Open personality, be good at communicating, with strong ability to resource integration and business communication;
4. With strong market perception, keen market judgment, and familiarity with mainstream overseas e-commerce platforms and new media platforms;
5. With strong curiosity, like to study new things and new trends;
6. Paying attention to current affairs, hot spots and popular topics, have a strong ability to capture hot spots.
- Company type:
- Recruiter Type: Employer
- Industry type: Internet/E-commerce
Founded in 2017, Nanjing Duto Information Technology Co., Ltd. is a cross-border e-commerce enterprise with foreign trade B2C e-commerce operation as its core business.It has a number of independent brands, committed to creating the most cost-effective household products for consumers through data-driven.The company actively promotes the construction of brand. Through self-built platforms, third-party channels such as Amazon and ebay, the company has gained the favor and support of over millions of customers, and our customers cover over 100 countries and regions in the world.
The sales volume of the company keeps increasing every year, reaching more than 200 million in 2019. We will continue to maintain rapid and sustainable business development.At present, we have established domestic warehouses and prepared overseas warehouses in the United States, The United Kingdom and other countries, so as to truly realize the localization of logistics and provide customers with better shopping experience. Meanwhile, we will actively expand more sales channels and expand the brand influence.We firmly believe in the cross-border e-commerce model to achieve the brand upgrade made in China.In the future, we will continue to innovate and explore, committed to becoming a global well-known brand in the field of cross-border e-commerce home furnishing!
We adhere to the flat management philosophy, with a high-quality operation team of cross-border e-commerce platforms such as Amazon and eBay, experienced product development & design experts, and efficient supply chain system and talents.We are a young team. In the past three years, we have achieved rapid business growth, established the core competitiveness in the industry, and become an influential cross-border e-commerce enterprise in Nanjing.
Employees are our foundation and core, the company and employees mutual achievement.We hope to create a win-win-win ecosphere where customers win, employees win and companies win.We advocate: never do evil, respect rules, treat products as life.We are an asset-light company, and our employees are always the greatest productivity and wealth.I hope to provide a platform for all young people with dreams to find their own direction and realize their own value.
If you like the emerging field of cross-border e-commerce and are interested in making Made in China a global brand and creating the greatest value for yourself and your customers, Join us!
- Current Location: Nanjing China
- Address: Room 108, Building C8 55 Liyuan South Road Jiangning District, Nanjing China