Job Responsibilities:
Live Streaming & Sales Hosting: Conduct live sales broadcasts for the company’s branded products on TikTok US, effectively communicating product USPs (fabric, fit, styling scenarios, etc.) through engaging presentations and interactive discussions to drive conversions.
Content Planning & Adaptation: Develop live scripts (e.g., themed outfits, promotional events) based on product features and operational needs, while dynamically adjusting delivery strategies in response to real-time audience feedback.
Engagement & Atmosphere Building: Boost viewer retention and interaction rates (likes, comments, shares) by employing techniques such as Q&A, giveaways, try-on demos, and other interactive methods.
Live Execution & Optimization: Fulfill weekly live streaming hours, analyze audience behavior data (e.g., trending items, peak traffic times), and continuously refine live performance.
Post-Live Review & Feedback: Summarize key metrics (GMV, conversion rates, etc.) after each session, collaborate with the team to enhance content quality, and optimize scripting and pacing.
Handling Emergencies: Address technical issues or viewer concerns during broadcasts, ensuring smooth operations and maintaining brand reputation.
Requirements:
Fluent English (native-level proficiency for English-only broadcasts), clear articulation, natural delivery, and strong persuasive skills.
Fashion sensibility, with knowledge of US trends, strong styling expertise, and familiarity with TikTok US user preferences. Ability to integrate trending topics into live content.
Strong on-camera presence—expressive, confident, and adept at handling live contingencies (e.g., lagging streams, sudden questions). Capable of adjusting strategies (e.g., switching featured products, refining pitches) based on real-time analytics.
Prior live-streaming experience preferred.
Flexible scheduling: 3–5 sessions weekly, 3 hours per session (subject to operational needs).
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- Recruiter Type:
Employer
- Current Location:
Xiamen China
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About us
Xiamen Masheng Global Technology Co., Ltd (formerly known as Masheng Textile (Xiamen) Import & Export Co., Ltd) was established in 2019 and is headquartered in Xiamen. As the group's parent company, we lead multiple subsidiaries in building a "leading comprehensive international trade group".
Core Business Focus:
Apparel
Home & Textile Products
Food Products
Global Market Coverage:
Our business spans major markets including Europe, America, Japan, and Southeast Asia.
Main Operation Platforms:
Amazon, Walmart, Japan Rakuten, TikTok, ToB and other mainstream international e-commerce platforms.
Five Key Development Areas:
Consumer Insight: Conduct in-depth overseas market research to identify core needs and trends in global "clothing" and "food" sectors.
Agile Supply Chain: Continuously develop customized + vertical + branded flexible supply chain systems with rapid response capabilities.
Logistics Optimization: Enhance cross-border logistics efficiency across the entire chain from product development to customer experience.
Multi-Channel Sales: Reach global customers through diversified channels, delivering high-quality, cost-effective products worldwide.
High-Efficiency Organization: Build dynamic organizational systems and cultivate talented teams with both efficiency and continuous improvement.
From apparel and home textiles to food products, Masheng Global Technology Group will continue to drive growth through both B2C and B2B e-commerce. Leveraging our strong multi-platform operation capabilities and global supply chain network, we consistently deliver high-value Chinese manufactured/quality products to global markets, serving consumers and business clients worldwide.
Employee Benefits:
Competitive Compensation: Industry-leading salary system with clear career progression channels - your effort equals your reward.
Work Environment: Bright and welcoming office located in convenient metro-accessible building.
Insurance Benefits: Social insurance + housing fund.
Thoughtful Gifts: Diverse festival gifts showing our care.
Team Culture: Regular department team-building and holiday events.
Leave Benefits: Paid sick leave, marriage leave, bereavement leave, maternity/paternity leave, nursing leave, annual leave, etc.
Staff Activities: Afternoon tea, birthday celebrations, team dinners, karaoke, movies, Mid-Autumn Festival games, year-end parties, and more.
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