Brand Marketing Manager Brand Marketing Manager
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Job ID: 1355095423
Date Updated:Jan 16
Recruiter: Zhejiang Morini Vehicle Co., Ltd.
  • Work City : Taizhou(Zhejiang)
  • Salary Range : 15000 - 30000 CNY /Month
  • Work Experience :≥5 year(s)
  • Job Type :Full Time
Key Responsibilities:
1、Brand Strategy & Market Planning: Develop and implement the annual brand marketing strategy and budget for assigned overseas regions. Conduct in-depth market research, competitor analysis, and consumer insight studies to inform brand positioning and decision-making.
2、Integrated Marketing Campaign Management: Lead the planning and execution of globally integrated marketing campaigns (spanning digital media, social media, PR, and events) to ensure consistent and effective brand messaging across different markets.
3、Market Operations & Partner Management: Manage, support, and collaborate with overseas distributors, retailers, and key partners to ensure brand excellence at the point of sale. Develop and maintain strategic relationships with industry media, key opinion leaders (KOLs), and racing teams.
4、Cross-functional Collaboration & Performance Analysis: Work closely with Product, Sales, and regional teams to ensure brand activities are synchronized with product launches and sales objectives. Monitor, analyze, and report on campaign performance and market trends, using data to optimize strategies and evaluate ROI.

Qualifications & Requirements:
1、Basic Qualifications:
Bachelor's degree or above from a recognized university. A major in Marketing, Business Administration, Communications, or a related field is preferred.
Aged between 25 and 40 years old.
Nationality is not restricted. Must possess excellent bilingual proficiency in Chinese and English (both written and spoken). Multilingual candidates are preferred, with Italian or Spanish business negotiation skills considered a significant advantage.
2、Essential Experience & Knowledge:
Minimum of 5 years of experience in international brand marketing management or strategic planning.
Must have over 5 years of deep, hands-on experience in brand operations, marketing, or product-related roles within the mid-to-high-end, large-displacement motorcycle industry.
Possess extensive knowledge and a genuine passion for the global motorcycle industry, key competitors, riding culture, and community dynamics.
3、Core Competencies:
Strategic Thinking & Business Acumen: Ability to develop clear brand growth strategies based on data and insights.
Excellent Communication & Influence: Outstanding cross-cultural communication skills to effectively manage and motivate internal and external partners.
Project Management & Execution: Capable of efficiently managing multiple complex, cross-border, and cross-departmental projects simultaneously.
Digital Marketing Savvy: Familiar with major overseas digital media and social platforms, skilled at engaging with riders through content and community management.
4、Personal Attributes:
A genuine passion for motorcycles and the riding lifestyle.
Results-oriented, with an entrepreneurial drive, innovative mindset, and adaptability.
Willing and able to undertake frequent international travel.

Job highlights
Work visa Paid annual leave Medical & accidental insurance Free apartment
Language
• Chinese, Fluent • English, Native • Italian, Advanced
  • About us
    At the beginning of 20s,Alfonso Morini,a young man from Italy,set up MotoMorini.
    After World War II,MotoMorini became one of the top Italian 100% pure hand made motorcycle brand。
    In2018,MotoMorini was invested by ZhongNeng Vehicle Group Co.,Ltd.
    We insist on100% pure handmade motorcycle,combining different cultures,running through jungles and cities.
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