Overseas Content Planning Overseas Content Planning
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Job ID: 1355107679
Date Updated:May 06
Recruiter: Pimax
  • Work City : Hangzhou
  • Salary Range : 15000 - 25000 CNY /Month
  • Work Experience :≥2 year(s)
  • Job Type :Full Time
Job Responsibilities:
1. User Needs Insight:
① Deeply lurk in the comment sections of Reddit, Discord, and YouTube to understand different circles (such as flight simulation vs....) Pain points of open-world players.
② Understand the significance behind the parameters: For instance, "200-degree field of view" can inform users that "this enables you to directly lock onto your competitor's route with the corner of your eye when your car is taking a corner."
2. Full-chain content planning:
① Be responsible for the core creativity of overseas product promotion, including YouTube/Tiktok video scripts and social media creative copywriting.
② Plan content tailored to different life cycles: from short videos that "plant seeds and reverse the trend" to long images and text that "disassemble core technologies".
3. Ingenious expression of marketing points:
① Transform Pimax's complex self-developed technologies (such as optical solutions and display algorithms) into easy-to-understand and highly communicative "marketing point quotes".
② Guide the visual team (design/video) to produce content, ensuring that every image and every second of the shot hits the aesthetic and logical points of consumers.
4. Content distribution collaboration:
① Research the traffic passwords of YouTube, TikTok, and Twitter, and customize differentiated content expression methods for different platforms.
② In-depth communication with Kols is not just about giving a Brief, but about jointly generating interesting and professional content points with bloggers.

Job Requirements:
1. Understand products and love geeks: Be a 3C digital enthusiast or a hardcore Gamer.
2. Understand consumers and empathize: A "B.S. Detector" (nonsense detector) that can accurately identify overseas consumers.
3. Strategic Planning: More than 1 year of overseas brand marketing or content planning experience (VR/AR, game hardware, mid-to-high-end consumer electronics background preferred).

Job highlights
Work visa
Language
• English, Native • Chinese, Basic

  • Pimax

  • Recruiter Type: Employer
  • Current Location: Hangzhou China
  • About us
    Pimax was founded out of a desire to push technological limits to the edge of the possible, and to help humanity exceed its limits through that same technology.
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