Digital Director Digital Director
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Job ID: 1354874368
Date Updated:Aug 06, 2021
Recruiter: Thinkreate
  • Work City : Shanghai
  • Salary Range : 50000 - 80000 CNY /Month
  • Work Experience :≥8 year(s)
  • Job Type :Full Time
岗位职责 Responsibilities
- Oversee the development and activation of a comprehensive content strategy designed to improve SEO results and rankings, drive awareness,consideration and ultimately preference for the company brands and products
- Develop and manage digital marketing campaigns and plans across all of company’s digital channels in support of business objectives(e.g.,awareness,engagement,lead generation,conversion and revenue)
- Evolve owned digital channels(e.g.,website,SEO,email) leveraging new technologies and strategies to drive engagement, interest and conversion
- Leverage paid digital channels(e.g.,SEM,social,display, retargeting)where appropriate to precisely target key audiences to drive lead generation efforts
- Drive testing,reporting,optimization and analysis on channel performance to identify OKRs/KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
- Define,design,implement and deliver world class mobile features
- Develop personalization and optimization strategies for engaging and converting target accounts
- Manage external agencies(where appropriate) and internal teams in planning and execution
- Develop an understanding and build a strategy for account segmentation and activation strategies across digital channels
- Support company’s other digital initiatives that fall outside of marketing as they are prioritized within the organization
- Write detailed business requirements and use cases for cross functional teams
- Proactively spot customer needs and wants through data and intuition
- Drive continual product improvements through creative solutions based on ongoing customer research, market and competitive analysis, and product performance

任职要求 Qualifications
- 8+years of digital marketing experience in a managing multiple functional role
- Advanced understanding of marketing program management tools,processes, and reporting
- Demonstrated success working cross-functionally with departments
- Strong analytical skills and experience using data to drive

Language
• English, Fluent • Chinese, Fluent

  • Thinkreate

  • Recruiter Type: Employer
  • Current Location: Shanghai China
  • About us
    Our company oriented to global Internet users, who are distributed in many countries around the world. We are a team with international thinking and rich industry experience. We advocates a working atmosphere of freedom, innovation, sharing and trust.
    Join us, you will experience a passionate working atmosphere and a harmonious, united working environment! Join us, you will participate in exciting team building every month and a series of competitions every quarter! Join us, you will work with many excellent partners! Join us, you will grow up with the company and achieve yourself at the same time! Team wins, everyone wins!
    上海思建网络科技有限公司是一家面向全球互联网用户的公司，用户分布在全球众多国家。
    思建拥有一支具有国际化思维和丰富行业经验的团队，思建提倡自由、创新、分享、信任的工作氛围，有着良好的工作环境和远大的发展前景，放眼全球，为员工提供一个职业成长的空间和平台，实现公司和员工共赢。
    加入我们，你将会体验富有激情的工作氛围，和谐团结的工作环境！ 加入我们，你将会参与每月精彩团建，每季度系列比赛！ 加入我们，你将会和众多优秀的伙伴共事！ 加入我们，你将会和公司一起成长，同时成就自我！Team wins, everyone wins！
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