Job Responsibilities:
1. Be responsible for formulating the copywriting and visual image requirements of the overall sales links of products on cross-border e-commerce platforms (such as Amazon, Walmart, Wayfair, etc.).
2. Write high-quality product copywriting, advertising materials and marketing activity content to ensure that the copywriting is accurate, highly attractive and meets the needs of the target market.
3. Discover and extract the creativity and selling points of products, and write attractive product and brand marketing copywriting to attract target customers and improve product sales conversion rate and brand attention.
4. Optimization and proofreading: Optimize product copywriting, modify existing text content, check for grammatical errors, spelling mistakes and logical coherence, so that the copywriting is more visually attractive, easy to read and understand, and improve the conversion rate.
5. Market research and competitive product analysis: Analyze the description characteristics of similar products in the market, and formulate product editing strategies that meet market needs in combination with user portraits and competitive products. Study the consumption culture and habits of overseas consumers, and use appropriate language styles and vocabulary in combination with brand styles to enhance the attractiveness of product copywriting.
6. Adapt to different channels: Adjust the style and length of copywriting according to different sales platform release channels.
7. Collaborate with the team: Communicate and cooperate with departments such as sales, product development, and design to ensure that the copywriting matches the overall project goals and ensure a consistent brand voice and message delivery.
Requirements:
1. Education: Bachelor degree or above; TEM-4 (English major) or CET-6 and above (non-English major).
2. Experience: More than 2 years of professional experience in related positions. Familiar with the operation rules and processes of e-commerce platforms and understand overseas markets and cultures. Overseas study experience or foreigners are preferred.
3. Personality: Enthusiastic, cheerful, sunny and positive, like to communicate and think, strong logical thinking, strong summarization and strong expression ability.
4. Possess strong text refining ability and copywriting skills, and be able to accurately convey product information and selling points.
5. Possess good communication and coordination skills and team spirit, and be able to effectively collaborate with other departments.
Company Benefits:
1. Working hours: 7.5 hours a day, weekends off, flexible working hours. Morning: 9:00/9:30 - 12:00, afternoon: 13:30 - 18:00/18:30, 1.5 hours lunch break.
2. Compensation and benefits: Basic salary + performance. Five social insurances and one housing fund are purchased upon entry into the company. For Shenzhen household registration, the first level is the default, and for non-Shenzhen household registration, the second level.
3. Holiday benefits: Enjoy annual leave based on social service years. Paid annual leave can be enjoyed upon becoming a regular employee, as well as paid holidays such as statutory holidays, annual leave, marriage leave, maternity leave, etc. + other benefits.
4. Other benefits: Year-end bonus, afternoon tea, holiday benefits, employee tourism, company dinners, unlimited snacks, etc.
5. Working atmosphere: One of the few boutique companies in cross-border e-commerce companies. A young working team of post-90s, simple interpersonal relationships, a comfortable working environment, and fast and efficient work efficiency; various snacks are provided during work, books can be borrowed, and monthly badminton activities are held.