Deputy Marketing Director

Job Overview

As the Deputy Marketing Director, you will drive the international promotion, strategic market development, and business expansion of Ambright’s AST programme, IASC Curriculum, and other educational products. Working closely with the Directors, you will develop and implement global marketing strategies and business development initiatives to strengthen Ambright’s international brand presence and expand the adoption of its educational programmes among overseas educational institutions.

You will lead and coordinate a multinational team to develop strategic international partnerships, oversee regional outreach initiatives, and drive the successful rollout of Ambright’s educational programmes across priority overseas markets. Through effective marketing planning, stakeholder engagement, and cross-functional collaboration, you will contribute to the sustainable growth of Ambright’s global outreach business.

Key Responsibilities

Global Marketing Strategy: Develop and execute multi-regional marketing and promotion strategies for the IASC Curriculum, AST programme, and other Ambright educational products, identifying priority overseas markets and growth opportunities.

International Business Development: Establish and strengthen strategic partnerships with universities, primary and secondary schools, educational organisations, and other relevant stakeholders to expand the reach and adoption of Ambright’s educational programmes.

Team Leadership: Lead and coordinate a multinational team responsible for international marketing, outreach, and partnership development, ensuring effective execution of strategic objectives and regional business plans.

International Promotion & Brand Development: Oversee participation in international conferences, education expos, online webinars, and other promotional activities to enhance Ambright’s brand awareness and showcase its educational programmes to overseas audiences.

Marketing Planning & Resource Management: Lead marketing planning, campaign development, budget coordination, and performance monitoring to ensure efficient resource allocation and measurable business outcomes.

Cross-functional Collaboration: Work closely with internal academic, marketing, and business development teams to develop tailored promotional materials, outreach resources, and market-specific strategies for international stakeholders.

Market Research & Strategic Insights: Monitor international education trends, competitive dynamics, and stakeholder feedback to identify new business opportunities and continuously optimise marketing strategies and programme promotion.

Performance Management & Reporting: Establish and monitor key performance indicators for marketing campaigns, partnership development, and outreach activities, providing regular progress reports and strategic recommendations to senior leadership.

Broader Business Development: Promote and support the international marketing and expansion of other Ambright educational products and initiatives, contributing to the Group’s overall global growth strategy.

Person Specification

Bachelor’s degree or above in International Relations, Education, Marketing, Business Administration, or a related discipline. A Master’s degree is highly preferred.

A minimum of 8 years of professional experience in international education, marketing, business development, or related fields, with demonstrated experience in strategic planning and market expansion.

Proven leadership experience in managing teams, preferably within multinational or cross-cultural environments.

Demonstrated ability to develop international partnerships, execute marketing strategies, and drive business growth across multiple markets.

Excellent communication, negotiation, stakeholder management, and interpersonal skills, with fluent English proficiency. Additional languages are an advantage.

Strong strategic thinking, organisational, coordination, and project management capabilities, with the ability to manage multiple priorities and deliver measurable results.

A proactive, results-oriented mindset, with the ability to work independently while collaborating effectively with senior leadership and cross-functional teams.

Willingness to undertake international business travel as required by the role.