岗位职责(Job Responsibilities)
1. Strategic PR Planning:
- Develop and implement comprehensive PR strategies to enhance brand visibility and reputation.
- Set measurable goals and KPIs for PR campaigns and initiatives.
2. Team Leadership:
- Lead, mentor, and manage the PR Specialist, ensuring alignment with overall PR strategy.
- Foster a collaborative and high-performance team environment.
3. Trending Topic Research:
- Oversee the monitoring and analysis of current events, popular culture, social media trends, and digital news to identify relevant topics for the brand.
- Guide the PR Specialist in using various tools and platforms to stay updated on trending conversations and narratives.
4. Content Ideation and Development:
- Brainstorm and propose creative content ideas that align with trending topics and resonate with our target audience.
- Collaborate with the content team to ensure ideas are feasible and in line with our brand voice and guidelines.
- Review and approve content generated by the PR team.
5. Media Outreach and Relationship Building:
- Develop and nurture relationships with journalists, bloggers, and editors from international media outlets.
- Craft compelling pitches and press releases to secure editorial coverage and features.
- Track and report on media coverage metrics and effectiveness.
- Represent the company at industry events, conferences, and media engagements.
能力要求(Skill Requirements)
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Minimum of 3 years of experience in public relations, with a proven track record of successful PR campaigns.
- Strong proficiency in English, both written and verbal.
- Demonstrated creativity and the ability to come up with innovative ideas.
- A keen interest in pop culture, current events, and digital trends.
- Self-motivated and proactive in exploring new topics and media opportunities.
- Excellent communication and relationship-building skills.
- Experience in managing and mentoring a team.
- Familiarity with PR tools and platforms is a plus.
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- Recruiter Type:
Employer
- Current Location:
Guangzhou China
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About us
Guangzhou Danxiao Information Technology Co., Ltd. is an Internet software and hardware consulting service company established in 2012. Since its inception, the company has been insisting on exploring at the forefront of technology, and has established a good in-depth cooperative relationship with avant-garde artificial intelligence bionic/VR application developers and 3D game developers at home and abroad, empowering foreign global well-known brands.
The company has maintained rapid growth in recent years and is a highly competitive R&D consulting company for domestic enterprises going overseas. The company has a complete salary and welfare system, national statutory holidays, social security, housing provident fund, employee travel and other welfare policies are all available!
We provide you with: 1. Flexible working hours and a warm working environment; 2. Provide lunch and dinner staff meals (the company subsidizes the bulk); 3. Free snacks and coffee replenishment; 4. Challenging job opportunities; perfect career Development plan; 3. Competitive salary system; annual salary adjustment opportunity. 4. A corporate culture of diversity, equality and trust; a flat management structure.
At present, the company has developed into a multicultural Internet company with more than 420 employees in Guangzhou, Shenzhen, Shanghai, Singapore, Spain and Hong Kong. They have different educational backgrounds, making the company a group of age convergence, knowledge matching, intelligence complementarity, and solidarity and cooperation. We sincerely invite you to join us to enrich our family!
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- Address:
Tianhe District, Guangzhou Tianhe North Road 689 Everbright Bank Building
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Guangzhou Danxiao Information Technology Co., Ltd
Tianhe District, Guangzhou Tianhe North Road 689 Everbright Bank Building
广州市天河区天河北路689号光大银行大厦
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