Brand PR Specialist (Shenzhen-Based, US Travel Required)
About the Company
We are a leading enterprise headquartered in Shenzhen, specializing in brand laser solutions. Our client roster includes some of China's most prominent automotive brands, including Huawei and XPeng. As we expand our global footprint, we are seeking a dynamic Brand PR Specialist to lead our international communications efforts and serve as the English-language face of our brand.
Position Overview
Job Title: Brand PR Specialist
Location: Shenzhen, China (On-site — remote or off-site arrangements not available)
Travel: Frequent business travel to the United States required
Employment Type: Full-time
Salary Range: RMB 400,000 – 600,000 per annum (inclusive of 3-month annual bonus), negotiable within range
Key Responsibilities
Develop and execute overseas brand communication strategies, including international media placement, global social media operations, and cross-border brand events
Serve as the primary on-camera English spokesperson for the brand, appearing in videos, interviews, and international events
Craft compelling English-language press releases, brand stories, and marketing copy tailored to Western audiences
Manage end-to-end overseas PR projects — from strategic planning and budgeting to execution and performance measurement
Collaborate with internal teams (product, sales, design) to ensure brand consistency across all international touchpoints
Monitor international media landscape and industry trends, identifying PR opportunities and mitigating reputational risks
Oversee visual direction of overseas content — ensuring imagery, video, and graphic design resonate with target Western markets
Requirements
Basic Qualifications
Age: 25–32 years old (candidates up to 35 may be considered in exceptional cases)
Gender: Male
Education: Bachelor's degree or above in Communications, Marketing, Journalism, Public Relations, or a related field
Experience: 3–8 years of professional experience in communications, marketing, or media-related roles
Stability: Consistent employment history — candidates with a pattern of annual job changes or extended employment gaps will not be considered
Language & On-Camera Capabilities (All Three Required)
Native-level English — must be a native English speaker from North America or Europe
Fluent Chinese — HSK Level 5 or equivalent, capable of using Chinese confidently in daily work and internal communication
On-camera English presentation — natural, confident, and articulate in front of the camera; strong stage presence and vocal delivery
Core Competencies
Overseas PR project experience — proven track record of hands-on execution in international communications (e.g., overseas media buying, global social media management, international brand events); must be able to present specific case studies
English copywriting — strong writing portfolio demonstrating the ability to craft content that resonates with Western audiences
Bilingual communication — ability to switch seamlessly between English and Chinese in real-time conversations with accuracy and fluency
Visual aesthetics — discerning eye for evaluating whether visual content (imagery, video, graphics) is appropriate and appealing for overseas audiences
Independent project management — ability to own projects from concept through execution, with a proactive, self-driven approach rather than waiting for direction
Industry Preference (Bonus if Met)
Prior experience in the technology, automotive, or robotics industries
Preferred Qualifications
Photogenic and poised on camera — a polished, professional appearance directly relevant to the on-camera spokesperson role
Familiarity with both B2B and B2C communication strategies
Demonstrated ability to collaborate effectively in team environments while also leading projects independently
Assessment Process
Candidates will be evaluated through the following stages:
Resume & Portfolio Review — including samples of past English writing and overseas PR project case studies
On-Camera Audition — in-person simulated recording to assess camera presence, voice, tone, and expressiveness
Bilingual Interview — live conversation switching between English and Chinese to evaluate responsiveness and linguistic accuracy
Writing Assessment — either submission of previous English writing samples or an on-site timed writing exercise
Final Interview — in-depth discussion of project experience, strategic thinking, and cultural fit
What We Offer
Competitive annual salary of RMB 400K–600K (including 3-month performance bonus)
Opportunity to represent a leading Chinese brand on the global stage
Exposure to cutting-edge laser technology and the automotive industry
International business travel to the United States
Dynamic, fast-paced work environment with room for growth